I just sold sold my house for a One Million Dollars!
You would think that was good news but I actually lost about $500k on the deal with all the upgrades I did to the house over the past 10 years. I could blame this crazy California Real Estate market, or I could blame the crazy over build out I did on the back yard, but I would do it all over again in a second!
We have no regrets because we were able to practically steal an even better house which is a big part of our motivation behind this move.
Because of the move I am literally having an Internet “Garage Sale” Get All the details in this short 8 minute video.
I am blowing out some excess inventory of a video marketing training product I created at over 90% off it’s regular price. If you want to learn how to create your own video products, or how to use video marketing in your business then this is for you.
Watch this 8 minute video now for all the details on this massive 90% off moving sale and learn how you can use video marketing to get more traffic to your website and how you can start creating your own video products to grow your business starting today.
To your Success,
For those of you that might not understand the concept of what good customer service means when it comes to online marketing, allow me to share what I know.
For many years, I’ve been involved in the Internet marketing business, and over that time, I have had customers and employees follow me every time I made a move. Many of these customers refused to deal with anyone else. Why? Because I took the time to build relationships.
Building relationships comes so easy to me that I didn’t even realize what I was doing until various seminars and conversations with a few friends spelled it all out for me.
The number one thing I did was to be genuine. Don’t try to be someone you’re not because chances are your customer will see right through it and be immediately wary of anything else that you have to say. Besides, it’s a whole lot easier to be yourself!
Be engaged. Give your customer your full attention and show interest in what they’re saying. Take the time to dig down and find out what gives them pain. Make suggestions on ways to deal with that pain. This goes a long way toward building rapport.
Conduct business with integrity. Don’t “sell” your customer something they don’t need. It will only create resentment when they realize what’s happened. Instead let your product speak for itself by offering a quality product that solves the needs of your customers.
Be honest. Make sure that your product delivers what you say it will, and be prepared to discuss openly the things that it doesn’t or can’t deliver. If you don’t know the answer to something, don’t try and bluff your way through. Customers will understand and respect you a whole lot more if just admit you don’t know the answer, but you’ll find out and get back to them. Trust me when I say that no one expects you to have all the answers, and coming across like you do just gives your customer a reason to distrust you. You can’t give everything to everyone, and it doesn’t pay off to give that impression. If you don’t have what your customer wants or needs, and you know someone who does, point them in that direction. You customer will be impressed that you’re looking out for them and not for you. After all, this is what it’s all about!
Keep the promises you make. This requires that you be realistic in what you can do and the time it takes you to do it. If you tell someone that you’ll contact them with an answer at a certain time, make darn sure that you do! If, for some reason you haven’t been able to find the answer by the agreed upon time, contact them anyway to let them know why and when you expect that you will have the answer for them. They’ll understand, and will appreciate your call or email. The same thing applies with a promise of delivery. Make sure that you can deliver by the time you state, and if you can’t, make sure you contact your customer to let them know. I wouldn’t recommend making a habit of this, as it will affect your credibility on reliability.
Over-deliver. So often people try to get away with the very least that they can when it comes to providing a product or service. You want to stand out from the rest and by providing more than is expected, and more than is promised each and every time, you’ll soon become the “go to” person in your niche.
Follow up. This is a great way to build relationships, especially if you follow up within a set period of time after the delivery of your product. Your customer wants to feel like you care, and if you follow up with a call or an email to ask if they’re enjoying your product or if they have any questions or concerns, they will know that you care. Stay in touch with your client especially if things start to go sideways to ensure that the “fix” is working for them. This will mean different things for different products.
Relationship building is the foundation of excellent customer service that will keep your customers coming back for more and it will have them referring their family and friends to you and our products or services.
When you follow these simple customer service rules when marketing your business on the Internet, you will soon see your business attracting more customers each and every day.
When you run a website, you take a lot of time and effort to get traffic to that website. You’ve got to do many things to get people to come visit, and you want to make the most of the traffic that you receive. In order to make sure that you get repeat traffic to your website, you need to offer a free subscription to a newsletter, and then make that newsletter viral.
Making your newsletter viral is a means of increasing traffic to your website and increasing your potential customer base. When an e-mail or newsletter becomes viral, it is passed along from person to person (like a virus). Your message (and your URL) is spread to many different people and you’ll experience increased interest in your website. The first step is getting people to subscribe to your newsletter.
If your potential customer gets to your website and isn’t yet convinced to buy, they’ll move away from your page and forget about you. However, if you offer them a chance to subscribe to your newsletter when they immediately arrive, you’ll capture their name and e-mail address. They can be marketed to later through your newsletter. And that newsletter can be an important part of your viral marketing process.
Getting people to subscribe is fairly easy. Provide them with clear action statements on the first part of your web page. State “Subscribe to our Free Newsletter” or “Sign up Here to receive our Free Newsletter.” Point out where and how they can sign up by placing an opt in box directly on your homepage.
One important thing to keep in mind is that many sites offer a free newsletter. To achieve the greatest success you need to really “sell your free newsletter”. Now I don’t mean sell it for money that would make it a paid newsletter not a free newsletter. What I mean is sell your prospect on why they absolutely must subscribe to your newsletter.
When asking your prospective reader to subscribe you are asking them to invest some of their valuable time in listening to you. You need to sell them on why they should listen to you. Use the same time and care in selling your free newsletter as you would your $1000 products and you will get quality opt ins, which will turn into repeat traffic.
Once you’ve got your visitors names and e-mail addresses, the key part of your viral marketing campaign can begin. Start by adding a “pass it on” suggestion at the bottom of every newsletter. Encourage your readers to share the articles with friends and associates. These “second generation” readers will be lead to your site where they too can sign up for your newsletter.
Make sure you offer a compelling and interesting newsletter each week (or bimonthly). Make it interesting and directly related to your niche. Your newsletter should contain valuable information to the reader, and not just sales copy. If your readers get bogged down with too much “buy my product” talk, they’ll unsubscribe very quickly or just keep deleting your messages. Your name and product will be associated with poor quality and high pitch tactics which will not win you any friends.
Offer your readers articles, quizzes and how to advice related to the niche. Make it something that they look forward to receiving each week or every other week. You should work to create a friendly and approachable tone in your e-mail. You want to build a long-term relationship with your readers through your newsletter. Stay conversational and friendly. This will associate your website and your name with trustworthiness. This makes your readers more likely to pass your messages along.
If you aren’t an expert in your niche, do the research you need to make yourself into one. Providing valuable information on your topic is the best way to increase trust and make your newsletter viral. Seek out interesting information and advice that your readers will want to know. The Internet is a big place with a lot of information. Do the hard work for them, and bring them the valuable knowledge that they need related to your topic.
Your information should be good, timely and relevant. Dig beyond the surface and find sources that aren’t available to everyone. If you can provide unique information on the topic, your readers will be sure to forward your newsletter along to other interested parties.
All of the work that goes into making a newsletter viral will pay off in more traffic (and more subscribers) to your website.
Do lots of research on your niche topic to make yourself a valuable expert in your field, and then give, give, give to your readers and watch your traffic and newsletter subscription base grow.
If you’re starting an online business or already running one, you may already be aware of the ease of getting caught up surfing the web all day.
It’s easy to start the day with positive, productive intentions but it’s also easy to get sidetracked and start clicking links which lead all over the web. This makes it hard to get any work done once you make a habit of being distracted.
So how can you get back on track and make sure that you produce the quality and quantity of work you need to have a successful business? Continue reading